On September 18, Mitsubishi, KDDI, and Lawson announced an innovative project aimed at transforming convenience stores in Japan. The new initiative, named povo Data Oasis, will allow users of KDDI’s online mobile brand povo to enhance their data capacity simply by visiting a Lawson store. By the end of 2024, users can add 100 MB of data during each visit, with a maximum of 1 GB.
The process couldn’t be simpler. Customers don’t even need to make a purchase; they just open the povo app inside the store, confirm their location using GPS, and receive the extra data. KDDI’s President and CEO, Makoto Takahashi, believes this service will encourage more foot traffic to Lawson branches across Japan.
Real x Tech Lawson: The Convenience Store of Tomorrow
This initiative is part of a larger collaboration between KDDI and Mitsubishi, both of which own 50% of Lawson. Together, they are developing Real x Tech Lawson, a project that merges cutting-edge technology with traditional retail. The first of these high-tech stores is scheduled to open in spring 2025 in Tokyo’s Takanawa Gateway City, a mixed-use development where KDDI is also relocating its headquarters.
Lawson’s President, Sadanobu Takemasu, outlined an ambitious vision for the future of the chain, aiming to have stores operated by a single employee by 2030. This goal will be achieved through extensive automation, with robots handling tasks like stocking shelves, cleaning, and even food preparation. Lawson is also diving into the quick commerce trend, with plans to deploy delivery robots and drones to offer ultra-fast deliveries.
Cashier-Free and High-Tech Customer Support
In these futuristic Lawson stores, waiting in line to pay will become obsolete. Customers can scan items directly with their smartphones and complete transactions on the spot. In addition, the stores will offer a remote customer service booth, where customers can get help with everything from utility payments to elderly care advice.
Lawson is also planning a significant overhaul of its headquarters and store systems by 2028, ensuring that its operations stay at the cutting edge of retail innovation.
Povo Data Oasis Sparks Online Buzz
The announcement of povo Data Oasis has generated excitement online, with many praising the free data boost as a great incentive to visit Lawson stores. Social media users shared their thoughts, with some seeing it as an opportunity to play location-based games, while others hoped that other convenience store chains, such as Family Mart and 7-Eleven, would introduce similar services.
However, not all reactions were positive. One commenter raised concerns about potential overcrowding, with some people possibly visiting Lawson only for the free data without purchasing anything, which could disrupt regular shopping.
Convenience for Locals and Travelers
Despite these concerns, povo Data Oasis will be particularly beneficial for those living or working near a Lawson. It provides an easy way to stay connected without hitting data limits. Even travelers in Japan can make use of this service by stopping at a nearby Lawson for a quick data top-up.
As the future of convenience stores unfolds, Lawson’s blend of technology and retail promises to offer new ways of shopping, all while keeping customers connected.
